As part of CMA Fest week in Nashville, Craig Campbell hosted his fourth annual Celebrity Cornhole Challenge on June 7 to raise money and awareness in the fight against colorectal cancer. Fans who bid online were partnered with country stars for the contests, including Jerrod Niemann, Canaan Smith, Kristian Bush, Lauren Alaina, Mary Sarah, Blackjack Billy, Trailer Choir, Michael Ray and more. The 16-team bracket was eventually whittled down to one man, Craig, who defeated Canaan in the championship finals. After being knocked out in the first round last year, it was a well-deserved win for the host.

Having lost his father to colorectal cancer at the age of 36, Craig created the Celebrity Cornhole Challenge in 2013 in an effort to raise awareness and funds for colorectal cancer education, research and prevention. This year’s tournament raised more than $35,000.

Fans had the opportunity to bid on items donated by artists and sponsors, and those in attendance were able to donate money via raffles and through T-shirt sales—with 100 percent of the proceeds benefiting the fight against colorectal cancer.

“My dad was 36 when he died with colon cancer,” says Craig to Nash Country Daily. “It’s always been something I wanted to talk about. The older I got, the more I realized that my dad died at a very young age. And if he would have known and been educated about colorectal cancer and the steps to prevent it, there’s a chance he could still be around hanging out with us right now. So that’s my message. Don’t be scared of a colonoscopy . . . Colon cancer is very preventable. Colon cancer is very treatable. We need to educate people on that fact that if you catch it soon enough, it can be [treated].”