Josh Abbott Band has created videos for songs like “Touch,” “Wasn’t That Drunk” and “Oh, Tonight,” but the video for their current single, “Amnesia,” is their most gut-wrenching.
The video, directed by Evan Kaufmann (Chase Rice), follows the life of guy who is suffering from heartbreak after losing the love of his life. Trying to forget the memories that haunt him have him seeking ways to erase the memories he can’t escape.
“What I didn’t know wouldn’t hurt me / If I could lose my memory / I think maybe I’d be fine if I just lost my mind / I wouldn’t have to replace you / I could just erase you / I wouldn’t have to know how much I need you / if I had Amnesia,” sings Josh about trying to forget a lost love.
“I didn’t want the video for ‘Amnesia’ to be predictable,” says Josh. “In other words, I didn’t want it to be about divorce or breaking up. I wanted those words to be felt dramatically in a situation that was even more hopeless. So Evan Kaufmann and I worked on a script and treatment that takes the viewer through some very personal images and memories of this main character as he explores his options for moving on from someone. The ending will hit you in the gut.”
Check out the video for “Amnesia” by Josh Abbott Band.