Eric Church debuted his new video for “Some of It” during his concert at Nashville’s Nissan Stadium on May 25.
The new clip serves as the sequel to Eric’s “Desperate Man” video, which featured Eric evading agents from “EMI”—which happens to be the name of his label—as he and the song’s co-writer, Ray Wylie Hubbard, embarked on a mission to distribute music to the people.
Eric’s new video for “Some of It” picks up with Eric entering prison. While serving his time on the inside, Eric’s wife and daughter continue their lives on the outside. As the daughter grows, she stays in contact by writing letters and shipping her dad a guitar—piece by piece—which Eric slowly reconstructs with the help of other inmates and an understanding prison guard. The daughter’s letters inspire Eric to pen “Some of It,” which leads to a jam session in his cell.
Eventuality Eric is released from prison—but this story isn’t over. As the video ends, the scene cuts to an unknown man on the phone who ominously declares, “He’s out.”
“Some of It,” which was penned by Eric, Jeff Hyde, Clint Daniels and Bobby Pinson, is featured on Eric’s 2018 album, Desperate Man.
Watch the new video below.
photo by NCD